Almost every corporate video production company will talk about “Telling Your Story” or they might position themselves as “Creative Corporate Storytellers”. But what does “story” really mean? It means that every video has a purpose, and it's not just to look pretty. The word story might bring to mind some over-dramatized sappy production, but story can come in many different forms. It could be a compelling story of why you love your business, the purpose of which is to share who you are with prospective customers and build trust and relate-ability.
It could be the story of why a particular product might best serve the needs of your target audience. It could be the story of how to train your employees to do a new task efficiently. Or even a simple graphical story to convey information about your product or service.
Too often the word “story” means a production company wants to put together something of their own creation to show off their skills and pad the budget. At AudioVision Productions we want to tell YOUR story, not sell you A story.