On our own website, you’ll see many different videos that we use to get our message across. That’s because we believe in the power of visual storytelling and communication. No other medium of communication can convey a message that will connect you with your audience as quickly and powerfully as video in a short amount of time.
Almost every corporate video production company will talk about “Telling Your Story” or they might position themselves as “Creative Corporate Storytellers”. But what does “story” really mean? It means that every video has a purpose, and it's not just to look pretty. The word story might bring to mind some over-dramatized sappy production, but story can come in many different forms. It could be a compelling story of why you love your business, the purpose of which is to share who you are with prospective customers and build trust and relate-ability.
It could be the story of why a particular product might best serve the needs of your target audience. It could be the story of how to train your employees to do a new task efficiently. Or even a simple graphical story to convey information about your product or service.
Too often the word “story” means a production company wants to put together something of their own creation to show off their skills and pad the budget. At AudioVision Productions we want to tell YOUR story, not sell you A story.
AudioVision Productions is much more than a technical video production service. We don't just point cameras and lights. Before we begin the production process, we help you determine what the video should cover to be most effective, how that content should be presented, how to make sure that the video gets in front of your potential clients, and many other solutions that ultimately will give your video the biggest impact, and give you the biggest bang for your buck.
There are mainly two types of content when it comes to corporate video. Image, and Information. Many videos focus on only one of these to be more targeted, while others combine elements of both to cover a broader range. Neither is better or worse, but each has a purpose, and we will help you determine which to use when and how.
Image videos are about who you are, i.e. your corporate “image”. Often image pieces seek to make an emotional connection with the viewer.
Information videos mainly cover, well, information. You tell the viewer the facts, features, and benefits of your product or service, seeking to appeal to their rational side.
How much does is cost to build a house? Well, is it a shack or a mansion? How much does it cost to have a medical procedure? Is it a mole removal or brain transplant? Any production company worth it's salt can't give you a quote until they know what you want the video to accomplish, and what it's going to take to get you there. However we can tell you general ways we price things.
Tell us what your budget is, whether it's $3000 or $30,000, and we'll give you the absolute best, most effective video your budget can buy.
Once we've met and discussed who you are and what you want video to do for you, we'll come back with a few concepts with varying budgets for you to consider. One concept may be pretty straightforward, one may expand on the straightforward concept with some creativity and uniqueness, and one may be totally off the wall*. We'll discuss the reasons we came up with each, and the pros and cons. Together we'll decide which concept best suits your needs, or whether a mix of them would work best for you.
If you already have a clear vision of what you need from a video, we'll work with you to tweak that vision to get it the best it can be, and then estimate how many days of production and post production it will take to create the video, along with any extra expenses such as travel, actor or voice over talent rates and give you a turnkey budget for the whole project.
*Sometimes it pays to take risks with seeming odd or off the wall ideas. People are much more prone to watch and remember something intriguing or entertaining than something factual or salesy. Consider Apple's famous 1984 commercial, or the wonderful Mr. W commercial. Both pretty “out there” commercials with vastly different budgets, yet they are some of the most effective and memorable ever made.
